Volvo's New Flagship EX90 EV Starts Just Under $80,000

This XC90-replacing electric SUV has pricing that undercuts competitors by thousands.

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2024 Volvo EX30
2024 Volvo EX90
Image: Volvo

Volvo has released pricing for its next EV, the 2024 EX90 SUV that will take the place of the gas-powered XC90 in the lineup. While it’s not cheap, its $77,990 starting price — which includes the $1,295 destination charge — undercuts many competitors and isn’t that much more than the existing XC90 plug-in hybrid.

Buyers of the EX90 will get to choose between Twin Motor and Twin Motor Performance powertrain setups. While all EX90 models get the same 111-kWh battery pack, power output differs. Twin Motor EX90s get 402 horsepower and 568 pound-feet of torque while the Twin Motor Performance puts out 496 hp and 671 lb-ft. EPA estimates are still unknown, but Volvo says you can expect 300 miles of range for the Twin Motor. Range for the Performance version has yet to be announced.

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2024 Volvo EX90
Image: Volvo
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Starting out the lineup is the Twin Motor Plus with a seven-seat configuration, which starts at the aforementioned $77,990; opt for a six-seat layout and it’ll cost you $78,490. That gets you standard features like 20-inch wheels, Volvo’s signature Thor’s hammer LED lights, a massive 14.5-inch touchscreen, and all of Volvo’s safety and driver-assist tech. The Twin Motor Ultra starts at $82,340 for the six-seater or $82,840 with seven seats, adding 21-inch wheels, air suspension, massaging front seats, laminated glass, soft-close doors and puddle lights.

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The Twin Motor Performance Plus trim starts at $82,990 with seven seats or $83,490 with six seats, while the Twin Motor Performance Ultra starts at $87,340 for the seven seater and $87,840 for the six seater. Since the EX90 seems as if it comes pretty loaded, other add-ons are few. There are only five major options: one 21-inch wheel only available on Plus trims for $800, two 22-inch wheel options (one for Plus and one for Ultra trims) for $800 or $1,100, a wool seating option for no cost on the Ultra, and a Bowers & Wilkins sound system for $3,200 on the Ultra.

2024 Volvo EX90
Image: Volvo
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While pricing for the EX90 isn’t cheap, it costs much less than similar competitors. Its starting price comes in just under the $78,000 Rivian R1S with its standard range battery pack. The EX90 is also $1,060 less than the Mercedes-Benz EQE SUV ($79,050), nearly $28,000 less than the Mercedes EQS SUV ($105,550), and $10,105 less than the BMW iX ($88,095). The only competitor that has a cheaper starting price is Audi’s Q8 E-Tron which starts at $75,595, and the Audi, the BMW, and the Mercedes EQE all don’t offer a third row of seating.

If you’re interested, you can pre-order the EX90 now. Volvo is set to start production at its South Carolina facility in Q1 2024, and the EX90 will hit dealers in the middle of the year.